“When we graduated from college and came to New Jersey, we looked at this state, saw all of its opportunity and said, ‘How can we get this rising tide to lift all boats?’” Demmellash said. “There were many stories of struggling urban areas and inner-city communities that, too, could see opportunity here, but for whatever historical or economic reasons, were not able to fully participate.
“So, we asked, how could we help build a community that is able to grow inclusively? We looked at entrepreneurship as a primary vehicle for which this could happen.”
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