After discovering that her daughter, Vivian, was also severely allergic to a large breadth of other food items, Woodard also learned that 1 in 13 children in the U.S. have food allergies (a figure that is expected to reach 1 in 10, by 2020). The idea of Vivi’s Life was born when Woodard and her husband noted, in addition to these facts, that many allergy-friendly brands contained ingredients perceived to be unhealthy.
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